Anything for the Horses! However, opinions vary and the debate over the slogan is likely to continue for some time. Bollywood and folk singer Rajnigandha Shekhawat also echoed similar sentiments. It also implies how you communicate your message in different languages! What does the slogan ‘Padharo Mhare Desh’, which literally means ‘Welcome to my Land’, reminds you of? If you ask me as a tourism professional then it is the clients call, as to which slogan is apt for them.
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Rather it badly affected the tourism business of Rajasthan.
Padharo mhare desh · Maptia
Nothing could have been better than the traditional slogan at that time. It looks easy to market tourism but it is a sensitive business and sells an ‘experience’ not a tangible product with worldwide implications. To know more about the slogan change and how it is going to affect the tourism prospects of the State, we spoke to the president of the Employees Union of Rajasthan Tourism Development Corporation RTDCTej Singh Rathore, who too termed reviving the old slogan “a very good idea”.
It surely brings to the fore the spirit of the desert state, Rajasthan. This slogan which people all over the country identified with Rajasthan was changed during the previous government in the State to ‘Jaane Kya Dikh Jaaye’ –which literally means, ‘You do not know what surprise awaits you’ in the year Anything for the Horses!
Pandey added that Jhare Kya Dikh Jaega had a surprise element in it. What does the slogan ‘Padharo Mhare Desh’, which literally means ‘Welcome to my Land’, reminds you of? It was more like sandcastles where each one can explore a lesser-known place and having their own impression that would last forever. It is one of the most popular songs of the desert state. Bollywood and folk singer Rajnigandha Shekhawat also echoed similar sentiments. It also implies how mharw communicate your message in different languages!
‘Padharo Mhare Desh’: Rajasthan govt reverts to old tourism slogan | india news | Hindustan Times
But, if you drsh me personally then both the slogans had their importance. However, opinions vary and the debate over the slogan is likely to continue for some time. Dessh Mohanty Updated on: If you ask me as a tourism professional then it is the clients call, as to which slogan is apt for them.
This much-touted slogan–perhaps a match for this was only the Kerala’s tourism slogan, ‘the God’s Own Country’– is back in focus after the new government in the State deciding to revive it.
However, Pandey believes that at the end of the day it is the quality of the product that is important and must communicate the essence of this marvelous state and bring in more tourists both domestic and international. When asked to compare both the slogans he said that the latter has a strong connection with Rajasthan’s cultural tradition of welcoming guests while the former ‘Jaane Kya Dikh Jaaye’ had no meaning and tourists could not connect with it.